The doer-seller model is inherently flawed. MKR Communications serves as a strategic advisor and catalyst for growth, helping an AEC firm build and leverage relationships, enhance its reputation, forge successful teaming arrangements, and ultimately, win and deliver impactful projects. MKR plays a critical role in supporting an AEC firm across key areas: relationships, reputation, teaming, and managing winning proposals. By cultivating relationships, and leveraging networks to forge connections with potential clients, partners, and stakeholders, this lays the groundwork for positioning the firm for future collaborations. Never underestimating reputation management by crafting compelling narratives, showcasing people and project successes, and establishing the firm as a thought leader through strategic branding and communication initiatives. In facilitating win-win teaming efforts early by identifying synergistic partners and fostering collaboration, enhancing the firm's capabilities and competitiveness. By providing guidance in pursuing major projects, conducting market research, developing tailored proposals, and offering support throughout the pursuit process to secure lucrative opportunities.